It’s Never Going To Work shines a light on the Northeast Arts community, nonprofits, and Altered Esthetics gallery.

Jamie Schumacher tells the origins of Altered Esthetics gallery, founded in 2004, and its role in the Twin Cities art scene. Using her true stories of founding a collaborative art space as a light-hearted yet realistic memoir, the book is a source of hope to anyone struggling in the world of grassroots development.

An easily digestible read, the energetic vignette-style chapters are sprinkled with illustrations by Minneapolis-based artist Athena Currier. Jamie shares the struggles of starting a new nonprofit, finding the ever-elusive sustainability, and the planned transition that allowed her to walk away and leave a healthy non-profit to continue its role in the community. It’s as much a love letter to Minneapolis as it is a note of encouragement to anyone that’s ever been told It’s Never Going To Work.

This is Executive Director Happy Hour in a book!
— Allison Sharkey, Executive Director - Lake Street Council
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Art Attack! at the Northrup King Building

1500 Jackson St. NE

You can find me at Suite #179 - across from D.C. Ice’s studio!

Minneapolis, MN 55413

Sunday November 4, 2018


For a full list of Art Attack events and hours, please visit:

Events and Signings


Red Wing Public Library

225 East Ave

Red Wing, MN 55066

Saturday November 10, 2018


I absolutely love the vignettes! It makes for an easy, fun, and engaging read.
— Julie Cohen, Engagement & Advancement Director - Pollen Midwest.

Northeast Winter Market

at Solar Arts by Chowgirls (third floor)

711 15th Ave NE

Minneapolis, MN 55413

Sunday November 18, 2018



Springboard for the Arts’ SPRINGbox!

262 University Ave W

St Paul, MN 55103

Monday December 3, 2018


50% of all book sales this night will be donated to Springboard’s Capital Campaign!!!

Illustration by Ann Ryan


The Claremont Forum

586 West First Street

Claremont, CA 91711

(1st Floor @ the Claremont Packing House)

Sunday December 16, 2018


Jamie Schumacher’s personable and witty storytelling makes you feel like you’re right next to her in a coffee shop – sharing, laughing, and learning about the joy and challenges of the nonprofit arts world.
— Alejandra Pelinka,  Director of Creative Placemaking - City of Bloomington

Svedberg Studio

1460 E Alejo Rd

Palm Springs, CA 92262

Wednesday December 19, 2018


Jamie’s writing paints a picture of a tightrope we all walk. Her lessons will help you balance, and maybe get you off the tightrope into the full joy of community & family. This will be my go to grad gift!
— Joyce Wisdom - Executive Director and Community Activist